Marketing activities have potential for both positive and negative consequences;
Positive: Quality of life (standard of living),Natural resources, Consumer expectations and satisfaction, Consumer choice, Innovation, Product design and safety, Product durability Negative: Product and distribution costs, Product availability, Communications with consumers, Final prices, Competition, Employment, Deceptive actions
Planned Obsolescence: It is a marketing practice that capitalizes on short-run material wear out, style changes, and functional product changes.
Consumerism: encompasses the wide range of activities of government, business, and independent organizations that are designed to protect people from practices that infringe upon their rights as consumers.
The Consumer Bill of Rights: To be informed and protected against fraudulent deceitful and misleading statements, advertisements, labels, etc.; and to be educated as to how to use financial resources wisely.
To be protected......

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Title: Marketing
Approximate Word Count: 659
Approximate Pages: 3 (250 words per double-spaced page)

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