FRITO LAYS CHIPS
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BACKGROUND AND ENVIRONMENT
Frito Lay is a division of PepsiCo, Inc. They are a nationally recognized leader in the manufacture and marketing of salty snack foods. Brands include Lay’s, Ruffles, Frito’s, Doritos, Tostitos, Cheetos, pretzels and Funyuns. They produce nuts, peanut butter crackers, beef sticks, cookies, snack bars and more. In 1985, sales approached $3 Billion. The majority of dips are sold through supermarkets. They sell and deliver through a “front-door store delivery system” in which one person performs the sales and delivery functions. This system allows the products to be closely monitored and restocked, as well as creates a relationship between the sales/delivery person and the supermarket staff.

Frito-Lay's net sales for dips of over $87 million in 1985 amounted to a 290% increase in sales growth from 1981. This success leads the company to a major issue of how......

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Title: Frito Lays Chip Dip Verse Vegetable Dip
Approximate Word Count: 1089
Approximate Pages: 5 (250 words per double-spaced page)

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