Proctor and Gamble is a mammoth company that holds over 300 different brands ranging from toiletries to pet food. A whopping 23 of these brands are billion dollar brands meaning they gross over a billion dollars annually and are the leaders in their respective categories and platforms for innovation that will be the foundation of macrobiotic growth for years to come.
Two of the top 23 brands are Crest (a brand of toothpaste) and Gain (brand of laundry detergent and fabric softeners). Crests’ is the number one toothpaste brand in the United States. It carries about 5 different sub products which are different types of toothpaste, mouthwash, tooth brushes, dental floss, and teeth whitening products. The packaging and branding for the Crest products are all similar with an aqua blue color that represents the fresh feeling of clear water. This is the same feeling they want you to have after using their product, an image of clean and freshness. Gain is a brand of laundry detergent......

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Title: P&G
Approximate Word Count: 2026
Approximate Pages: 9 (250 words per double-spaced page)

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1. P&G 3c Analysis
   

   P&G 3C analysis. Procter and ... product. Company: In 1946, Procter and Gamble
   (P&G) introduced Tide as a heavy-duty laundry detergent. This ... ...

2. P&G
   

   P&G. Introduction Procter and Gamble (P&G) Company was found in 1837 by William
   Procter and James Gamble as a maker of soap and candle. ... ...

3. P&G Japan: Sk-Ii Globalization
   

   P&G Japan: SK-II Globalization. In the highly competitive Japanese skin-care
   market, P&G¡¦s new SK-II product has proven its success ... ...

4. P&G
   

   P&G. Executive Summary P&G was founded in 1837 by William Procter and James Gamble
   as a maker of soaps and candles. ... P&G employees needed a face lift and fast. ... ...

5. P&G Japan
   

   P&G Japan. Executive Summary This case examines P&G and whether or not they have
   the ability and means to make their SK-II product a global brand. ... ...