PROMOTING PRODUCTS

THEME: FAST FOOD INDUSTRY

1.0 Abstract

Fast food industry regularly engages in promotion, which is the act of informing or reminding consumers about a specific product or brand. They can use promotion to increase the demand for the product and thereby increase the value of the firm. The decision about the type of advertising is important because it affects the demand by customers. The use of other promotion methods can also affect the demand by customers and therefore affects the firm’s revenue. The decision about public relations can also affect the customer demand and therefore the revenue.


2.0 Introduction
Even if a firm’s product is properly produced, priced and distributed, it still needs to be promoted. Firms commonly use promotion to supplement the other marketing strategies (product, pricing and distribution strategies). A quality product that is reasonably priced may not sell unless it is promoted to make customers aware of it. To......

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Title: Management
Approximate Word Count: 1849
Approximate Pages: 8 (250 words per double-spaced page)

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