Introduction: a quiz – how do you
treat your customers?

1. You are the proprietor of an
up-market delicatessen. It serves a
busy, affluent neighbourhood. One Friday
afternoon, an established customer walks in.
Do you:
(a) Ignore her until she asks for something?
(b) Greet her pleasantly by name, and then
get on with your stock-taking?
(c) Greet her and then, knowing she likes to
grind her own coffee, draw her attention
to this week’s 2-for-1 offer on Kenyan
beans?

2. The customer buys two bags of coffee
beans, at your suggestion, as well as the
quarter pound of Stilton she’d originally
come in for, then she leaves. Ideally, when
will you next interact with this customer?
(a) Never.
(b) The next time she visits your shop.
(c) Next week, when you send her a flyer
inviting her to the wine and cheese
tasting event you’re hosting.

3. A stranger enters your shop. He browses
the shelf of herbal teas. Do you:
(a) Ignore him until he asks for help?......

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Title: Maggi Malaysia
Approximate Word Count: 394
Approximate Pages: 2 (250 words per double-spaced page)

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