1. Title – The Path to Corporate Responsibility

2. Issue Identification –

The main issue presented in this case is that corporate social responsibility takes a lot of work, insightful leadership, a restructuring of a company’s operations, and sometimes a trigger from outside critics of your normal business practices to actually bring about an organization that is a leader in ethical business practices.

3. Facts - What are the key facts/data to be considered here?

- Businesses don’t change overnight
- There are five stages to organizational learning:
o Defensive, where the company shifts blame
o Compliance, where the company will change their practices only to the bare minimum
o Managerial, where the attitude begins to shift that the problem is long-term, and managerial changes are implemented to fit a long-term solution
o Strategic, where the companies being to realign their business methods with the insight that it will give them a competitive advantage......

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Title: The Path To Corporate Responsibility - Nike's Corporate Makeover
Approximate Word Count: 766
Approximate Pages: 4 (250 words per double-spaced page)

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