EXECUTIVE SUMMARY
Statement of Purpose

The purpose of this case study is to help Airborne Express with its strategy formulation and implementation.

Statement of the Problem and Objective

Problem: Decline in the market share of Airborne Express in the volume of overnight deliveries.

Objective: To become one of the top three companies in the express carriers industry.

Alternative Courses of Action

● Not compete with established competitors like FedEx and UPS, and stress the reliability of its delivery schedules.
● Expand Airborne Express' business globally and establish an international service that is comparable to the company's domestic service.
● Focus on high-level corporate accounts.
● Develop a new market niche. Come up or develop SDS (second day service).
● Continue buying second-hand planes and updating its parts as well.
● Lease a part of its airport.
● Promote younger management or employees.

Analytical Tools Employed

● SWOT......

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Title: Airborne Express
Approximate Word Count: 1036
Approximate Pages: 5 (250 words per double-spaced page)

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