We can define an ethnic group as a social group that has a common cultural tradition, common history, and common sense of identity and which exists as a subgroup in a larger society. By implication, the members of an ethnic group differ with regard to certain cultural characteristics from other members of their broader society. The ethnic group may have its own language, religion, and other distinctive cultural customs.

Extremely important to the members of an ethnic group is their (positive) feeling of identity as a traditionally distinct social group. The term is usually, but not always, applied to minority groups. Ethnic groups should not be confused with, or taken as synonymous with, racial groups, although it is possible for an ethnic group to be a racial group as well (for example, African Americans). The concept of ethnicity is a complex process with multiple stages and multiple outcomes. It begins with contact, when newcomer ethnic groups arrive but try to maintain their......

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Title: Marketing Across Ethnic Boundaries
Approximate Word Count: 1672
Approximate Pages: 7 (250 words per double-spaced page)

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