1. Explain the concept and purpose of marketing information (MIS) and decision support (DSS) systems (One paragraph).
A marketing information system (MIS) brings together disparate items of data into a coherent body of information. An MIS also provides methods for interpreting the information the MIS provides. A marketing information system is a continuing and interacting structure of people, equipment and procedures to gather, sort, analyze, evaluate, and distribute pertinent, timely and accurate information for use by marketing decision makers to improve their marketing planning, implementation, and control. The decision support systems (DSS) are a specific class of computerized information system that supports business and organizational decision-making activities. A properly designed DSS is an interactive software-based system intended to help decision makers compile useful information from raw data, documents, personal knowledge, and/or business models to identify and......

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Title: Applying Concepts
Approximate Word Count: 950
Approximate Pages: 4 (250 words per double-spaced page)

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