Toucon Collections, Inc.


How might one describe the product-market matrix for Toucon’s products?

There are two types of products sold by Toucon. On the one hand there are the original artifacts mostly bought by truly knowledgeable collectors. The import and distribution of those artifacts are Toucon’s original business and account for the majority of total sales. Over the years Toucon has gained the reputation as a serious and reliable dealer in this field. On the other hand Toucon started selling replicas of artifacts in the mid-1990s. This was a reaction to the growing demand of replicas, especially by gift buyers and people looking for decorative items.
The overall market for artifacts and replicas has grown over the last decade. At the same time many new competitors have entered the market. Because of that Toucon faces supply problems and decreasing gross margins.



How would one define Toucon’s business?

Toucon operates in a very particular market in......

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Title: Toucon Collections, Inc.
Approximate Word Count: 770
Approximate Pages: 4 (250 words per double-spaced page)

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