What type of restaurant marketing should you use?
By Andreas Breitfuss
Restaurant Marketing Ideas
Quick. Try answering this restaurant marketing teaser…
Question: Which type of marketing (Institutional vs. direct) would be most suitable for a restaurant that is trying to:

· Establish its image?

· Generate bums on seats?

No marks for guessing the correct answer. Institutional may not necessarily attract inquiries from prospective customers in the second case; while direct marketing may not work in the first. Thus the correct choice for the first is institutional marketing and that for the second is direct marketing.

The main problem with direct marketing however is that due to some unethical practices adopted by some companies in the past it has acquired a bad name for itself, although during the past two decades direct marketing advertising (DMA) has come to account for about 54 per cent of total advertising outlays (Statistical Fact Book,......

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Title: Sas Analyst With International Experience
Approximate Word Count: 570
Approximate Pages: 3 (250 words per double-spaced page)

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