Executive Summary

Introduction

Adoption and utilization of ERP system on B-2008

The launch of the 2008 Olympic is significant as it symbolizes the opening of the doors on the momentous potential of the Beijing Olympics Games to the world the launch event provided an interactive forum for BOCOG to outline the benefits of Olympic sponsorship and explain the opportunities that exist to support the Games. Beijing 2008 encouraged active participation and parternership from both domestic and international firms.

Local and foreign companies will seize the unique marketing opportunity offered by the Games, to find different ways to participate in the Olympic Marketing Plan and other preparation work, strengthen exchanges and cooperation to gain a powerful competitive advantage to build global brands.

Local and global industry dynamics: The Games will provide a unique international platform to showcase themselves to the world for many of China's new brands and leading......

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Title: Beijing Crm System
Approximate Word Count: 2781
Approximate Pages: 12 (250 words per double-spaced page)

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