1. Executive Summary
The Hong Kong apparel manufacturer and retailer Giordano was chosen by the author for this report. This report discussed the orientation that the company exhibited toward the market place. And the major competitive issues facing by Giordano including the nature and level of competition, branding strategies, marketing mix, segmenting, targeting and positioning issues relating to Giordano.

2. Introduction
Company Background
Giordano, International Limited is a Hong Kong retailer of men's, women's and children's quality apparel. It was founded in 1981 by Jimmy Lai. As of 1996, Jimmy Lai no longer owns the company. Its current Chairman and CEO since 1996 is Peter Lau Kwok Kwen, a Chinese-Canadian. The company has its own apparel manufacturing division where many of its own clothing styles are produced. Giordano is also prominence for its basic and practical men's, women's, and children's T-shirts and trousers, especially denims.
Corporate Vision : To be the......

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Title: Giordano & Its Branding
Approximate Word Count: 2995
Approximate Pages: 12 (250 words per double-spaced page)

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