ABSTRACT
The present paper describes a proposed research that will examine the problem of facilitating service brand through operational staff. It ranks among quite modern investigations in the sphere of building service brands. The research is an attempt to cover a vital aspect of the evolving fundamental concept of customer experience, which is a core of service brand delivery process. The results anticipated will enrich the existing theory and provide practical recommendations for the providers of services.
The proposal includes four sections: introduction to the study (1), review of the literature (2), methodology (3), report on the results anticipated (4).
INTRODUCTION
The first part of the proposal introduces the background of the study, states the problem, indicates the professional significance, determines the scope of the research and presents the definitions of the key terms.
Background
At present most of the world economies face the challenge of......

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Title: Building Service Brand: Enhancing Brand Through Operational Staff's Brand Commitment. Research Proposal
Approximate Word Count: 3353
Approximate Pages: 14 (250 words per double-spaced page)

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