Marketing Mix Paper
What are the elements of the marketing mix? There are four elements, which are product, place, price, and promotion. Organizations use these four elements of the marketing mix to make a profit on the product or service that they offer. The following will discuss the four p’s of marketing, and describe how each one of the four elements of the marketing mix impacts the development of a specific organizations marketing strategy and tactics.
Four Elements of the Marketing Mix
To begin, the first p in the marketing mix stands for product. Products are the things that organizations sell to people (ABC’s of Small Business, 1999-2003). This area is concerned with creating the right product or service for the target population. The product or service should satisfy the need of the target population. For this reason, it is very important to know the wants and needs of the target population.
The second p in the marketing mix stands for place. “Place is concerned......

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Title: Marketing Mix
Approximate Word Count: 827
Approximate Pages: 4 (250 words per double-spaced page)

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