Nature of the Industry, market, and buyer behavior
Dips are typically used as appetizers, snacks, and complement to meals. It can be served along with chips, crackers, or raw vegetables. The market for dips is difficult to measure; however, 80% of dip sales are accounted by supermarkets with $620 million net sales in 1985.
The Prepared Dips segment was 2/3 or $413.33 million of supermarket sales. The Dip Mixes segment accounted for the remaining 1/3 or $206.66 million. 55% of Prepared Dips sold in supermarkets require refrigeration.
Frito-Lay, Inc is the nationally recognized leader in the manufacture and marketing of within salty snack food segment of snack food market.
The first two dips introduced by Frito-Lay were Jalapeno Bean Dip and Enchilada Bean Dip in the 1950s. In 1978 Picante Sauce Dip was introduced. These three dips were the only Frito-Lay dips sold until 1983.
Between 1981-1985 Frito-Lay’s Mexican dip sales were consistent but there was a slow growth in......

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Title: Frito-Lay Dips
Approximate Word Count: 1108
Approximate Pages: 5 (250 words per double-spaced page)

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