Strategic Planning Processes - Google

Step1. Evaluation of the organization’s current mission and purpose

Mission: Organize the world's information and make it universally accessible and useful.

Purpose: Allow users to be able to find information in many different languages; check stock quotes, maps, and news headlines; lookup phonebook listings for every city in the United States; search billions of images and peruse the world's largest archive of Usenet messages. In addition, support thousands of advertisers to use Google’s AdWords program to promote their products and services on the web with targeted advertising.

Vision:
Ø Short-term objectives: are to expand the workforce for anticipated growth, expand further into international markets, and continue developing new products.

Ø Long-term objective: delivering new advertising technology. Expanding the workforce will help achieve the long-term goals. Google's organization structure is primarily functional......

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Title: Strategic Planning Process - Google
Approximate Word Count: 851
Approximate Pages: 4 (250 words per double-spaced page)

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