Media in English

Compare two car advertisements and discuss the Presentational and Language devices used.

Firstly, the two car advertisements I have chosen are the Volvo S40 and the Vauxhall Sigma.

The Volvo advert has the car positioned in the middle. The right side of the car can be seen. The car is pictured in presumably what is a showroom. The car is on a white background suggesting the luxury associated with the car. The car looks like a monster the way it has been captured.

The Vauxhall Signum is positioned on the bottom left of the advert. The background is a cityscape with a reflection of mountains in the water. The picture suggests that the car is different to the normal things in life. The car is a small side shot on the corner. This adds to the effect of rule bending as normally cars are displayed big and properly.

There is a huge difference between the ways the cars are presented in the picture. The Volvo is presented on a plain background with no else......

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Title: Media In English: Car Adverts
Approximate Word Count: 2354
Approximate Pages: 10 (250 words per double-spaced page)

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