Field course Strategy & Innovation




Samsung:
Transformation from follower to innovator

Final Paper

Name: Frank Molema
Studentno.: s1656287
Supervisor: Dr. H. Snijders

Table of Contents
1. Introduction 3
2. Industry analysis 4
2.1 General environment 4
2.2 Market Factors 7
2.3 Porter’s Five Forces 11
2.4 Conclusion Industry Analysis 13
3. Company Analysis 14

3.1 Business Model 14
3.2 Company Strategy 15
3.3 Competitive advantage 16
3.4 Vertical Integration 17
3.5 Conclusion company analysis 18
4. Conclusion micro- and macroanalysis 19
5. References 21
6. Appendix 22


1. Introduction

In the early 80’s Samsung was regarded as a follower in the consumer electronics industry. They delivered average quality products and were not regarded as a serious threat by most mainstream consumer electronics......

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Title: Samsung: Transformation From Follower To Innovator
Approximate Word Count: 5517
Approximate Pages: 23 (250 words per double-spaced page)

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