CASE ANALYSIS
McDonald’s, Inc.
COMPANY NAME: McDonald’s, Inc.
INDUSTRY: Food Service
COMPANY WEBSITE: www.mcdonalds.com
COMPANY BACKGROUND:
As a company, McDonald’s was first introduced in Des Plaines, Illinois in 1955. This was the very first McDonald’s restaurant, which all started in San Bernardino, California in 1954 when Ray Kroc approached the McDonald brothers with a business proposition to start a new company. In 1965 McDonald’s went public and was later, in 1985 added to the Dow Jones Industrial Average. (www.mcdonalds.com) The company has gone through quite a few changes with its changing CEO’s over the years, but the company seems to be on track with CEO Jim Skinner, named in 2004. Skinner was named the new CEO just in time to clean up after McDonald’s first ever quarterly loss. He succeeded by showing that McDonald’s revenue had climbed 11% during 2006 and net profits had climbed 36%. (Dess, Case 40 Pg. 1)


SWOT ANALYSIS:
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Title: Mcdonalds Case Analysis
Approximate Word Count: 1425
Approximate Pages: 6 (250 words per double-spaced page)

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