SEX in ADVERTISING – a revealing exposé
SEX: an Emotional TRIGGER
Sex, in general, is a controversial topic that usually attracts a lot of attention, which makes it highly exploitable for the attention craved advertisers. Sex is a means to “gain consumers’ attention” (Belch & Belch 2007). So then, what makes it so special? Why is it so appealing?

At its roots, sexual appeal is an emotional trigger. Brayan (2003) describes emotion as ‘the soul of advertising’. And in terms of advertising, there are countless emotions that an advertiser can tackle to help deliver the message in which he or she so desire to register into the audience’s mind. According to Brayan (2003), emotional messages used in an advertisement should ‘rouse your readers from indifference and propel them to action.’ These emotions can include, but not limited to, pleasure, leisure or peace, guilt, sadness, love and most importantly LUST.

...the Cause!
A sin it might be, lust is still a......

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Title: Sex In Advertising
Approximate Word Count: 2208
Approximate Pages: 9 (250 words per double-spaced page)

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