In brief, personal magnetism (Tony Alessandra uses this term interchangeably with charisma), says the author, it’s what makes people like you – even when they don’t know much about you.
Mr. Alessandra gives an example of charisma’s importance: two managers with equal training and experience are put in charge of similar group tasks. But the results differ drastically. One task force flounders and misses a critical deadline. The other quickly meshes as a team and produces a report so stunning that the breadth, depth, and clarity of its ideas has everyone talking.
Tony Alessandra spent years studying why and how some people are viewed as more charismatic than others. This book, using examples both famous and obscure, will explain and illustrate what are the most common skills of charismatic people. More important, many suggestions on ways to develop charisma are given in the book.
Charisma is that special magic that gives the super-successful the ability to influence and......

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Title: Charisma
Approximate Word Count: 451
Approximate Pages: 2 (250 words per double-spaced page)

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