Secondary research summary #1 – The US Market of Ice Creams and Related Frozen Desserts
Ice cream is a subcategory of the frozen dessert which has projected sales in 2010 of approx. $24 billion. Additionally, ice cream itself now captures 59.7% of this market, with total sales of $12.9 billion. There is currently a 3.7% growth rate based on current sales figures. This growth in sales is not due to a market which is consuming more ice cream, but rather is spending more on the ice cream that it consumes, that is the ice cream products being consumed are increasing in price. The increase in price is due to the general increase in dairy prices combined with increased cost of technology associated with ice cream production.
The product innovation in all frozen desserts, including ice cream is increasing; however, the average lifecycle of ice cream is decreasing. The average lifetime of ice cream varieties is 1 to 2 years. At the same time, there is continued growth in low-fat......

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Title: Ice Cream Market Analysis
Approximate Word Count: 499
Approximate Pages: 2 (250 words per double-spaced page)

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