INTRODUCTION:
Television commercials shape and are shaped by the gender definitions of our society. Many critics argue “that advertising is a bellwether of cultural trends, a mirror of social values, and a powerful, usually malevolent force that shapes those values”(Manca and Manca, 1994) These commercials depict anything from realistic family gatherings to sex driven fantasies. Which commercials are shown when, appears to depend on the audience in which the programming is targeted. Do commercials promote and depict gender stereotypes? If so, does the intended audience of the programming influence the types of commercials shown? Does some programming show commercials disproportionally more stereotypical than in other programming? If that is the case then I would like to know if this discrepancy depends on if the programming is target for male versus females. These are some of the questions I hope to address in this project.
I will employ the radical feminist perspective......

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Title: Television Commercials And How They Perpetuate Gender Stereotypes
Approximate Word Count: 1140
Approximate Pages: 5 (250 words per double-spaced page)

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