Actually, our first choice was Pixar. Recently this company became the most famous animation company in the world, but other groups also chose it, so we had to change. We researched about successful cases in enterprise management and uniqueness. Finally we found a company, Benetton, which fits our requirements. Benetton is well known as a big company in fashion, but its beginning was very shabby and unique in character, and history.
 
Benetton is a typical family business. Four Benetton brothers and sisters established this company. Maybe it is similar with Korea’s many old companies in terms of making own fortune by their own, but it was interesting that they’ve maintained their management system. Generally after certain success, companies become crazy about more profit or have close relation with political influence in Korea, but Benetton was different. They tried to not only just develop products in better quality, but also be larger sized and more globalized. Moreover......

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Title: Benetton History And Csr
Approximate Word Count: 514
Approximate Pages: 3 (250 words per double-spaced page)

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