Case Study: Are Five Heads Better Than One?

This case study involves an interactive team working for Advert marketing firm on a new ad campaign for one of the firm’s most important clients. The team of Evan, Conner, Alexis, Derek and Judy was picked by upper management based on their similar talents, personalities, and biographical features such as age and tenure at Advert. This group was tasked with creating an innovative ad campaign to promote a 60-inch plasma television. Due to Advert’s confidence in the team, they were given complete autonomy throughout the entire process of creating the campaign. During the initial discussion, the team selected an idea for the commercial and ran with it. Upon presenting the final product to their managers and the client, the ad was met with disapproval, ending the working relationship between Advert and the client.

There were a number of problems with the ad campaign that could have been prevented by both......

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Title: Case Study: Are Five Heads Better Than One?
Approximate Word Count: 1646
Approximate Pages: 7 (250 words per double-spaced page)

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