Culture is defined as the set of values, beliefs, rules and institutions held by specific group of people (Wild 2007). This essay will focus on the challenges that companies may encountered when it enters an international market. Two particular markets that we will focus on will be Japan and China. To succeed it is vital that international marketers understand the local cultures and then make the appropriate cultural adaptations in the marketplace.
Japan, has the third largest economy behind the United States and China. A population of over 127 million people and is amongst the highest per capita incomes in the world (The World Factbook). The Japanese are well known for their advanced and innovative technology, and unique fashion sense. Japan has many different market segments and proves a very intriguing prospect for many international firms.
Wal-Mart Stores Inc. an American multinational corporation, known as a discount department store, with over 7000 stores operating......

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Title: Wall Mart
Approximate Word Count: 680
Approximate Pages: 3 (250 words per double-spaced page)

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