GLOCAL PRODUCT DESIGN: A SUSTAINABLE SOLUTION FOR GLOBAL COMPANIES IN REGIONAL AND/OR LOCAL MARKETS

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Bijan Aryana1 and Seyed Javad Zafarmand 2

1 Design Department, Shiraz Municipality, Shiraz, Iran, aryana@mail.iust.ac.ir

2Industrial Design Department, Fine Arts Faculty, University of Tehran, Tehran, Iran, zafarmand@ut.ac.ir

ABSTRACT:

The concept of Globalization highlights macro-micro relationships and is an alternative to the
concept of Globalization. Product design and development is one of the areas in which this
concept could be applied. In this research, a case study on mobile phones and the Iran market
demonstrates that, while there are differences between Iranian users and users in developed
countries, the range of mobile phones available in......

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Title: Glocal Product Design: A Sustainable Solution For Global Companies In Regional And/Or Local Markets
Approximate Word Count: 4336
Approximate Pages: 18 (250 words per double-spaced page)

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