Kentucky Fried
Chicken and the
Global Fast-Food
Industry

Jeffrey A. Krug
University of Illinois at Urbana-Champaign

Copyright © 2001 by Jeffrey A. Krug. Used with permission.

Kentucky Fried Chicken Corporation (KFC) was the world's largest chicken restaurant chain and third largest fast-food chain in 2000. KFC had a 55 percent share of the U.S. chicken restaurant market in terms of sales and operated more than 10,800 restaurants in 85 countries. KFC was one of the first fast-food chains to go international in the late 1950s and was one of the world's most recognizable brands. KFC's early international strategy was to grow its company and franchise restaurant base throughout the world. By early 2000, however, KFC had refocused its international strategy on several high-growth markets, including Canada, Australia, the United Kingdom, China, Korea, Thailand, Puerto Rico, and Mexico. KFC planned to base much of its growth in these markets on company-owned......

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Title: Kfc And Global Fast Food Industry
Approximate Word Count: 10363
Approximate Pages: 42 (250 words per double-spaced page)

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