Several years after the Civil War, Union General William Tecumseh Sherman was delivering a speech to a graduating class of cadets. When he finished his speech and was about to leave the podium, he turned toward the cadets and said, “I tell you, war is hell.” In no way can one compare the death and destruction of war with their counterparts in business, yet war and business have much in common. The book Market Warfare, by advertising and marketing gurus Al Ries and Jack Trout, outlines different strategies that companies take to win market share. The authors borrow liberally from On War, a book written by Prussian military strategist Carl von Clausewitz in the 1830s.
Warren Buffett, too, sees that the business world engages in warfare. He has compared the competitive landscape of business with the weapons technology of the Middle Ages, saying, “I don’t want an easy business for competitors. I want a business with a moat around it. I want a very valuable castle in the middle,......

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Title: Starbucks Vs. Mcdonald’s: The Coffee War Begins To Percolate
Approximate Word Count: 1735
Approximate Pages: 7 (250 words per double-spaced page)

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