Introduction
A huge market with 13 millions of population – China – often seem very lucrative for foreign investors to eager to share this huge economy pie to increase their profit margins, since China’s open door policy. Some companies have made their fortune from this big pie, and some have reported loss. What are the factors that determine the successfulness of a particular investment in China? This article discusses this question through using the example of a successful story of an international hotel chain – The Shangri-la Hotels &
Resorts Group.

Inspired by James Hilton’s legendary novel Lost Horizon, “A tranquil haven in the mountains of Tibet, Shangri-La casts a spell on all who resided there,” the hotel group has since adopted Shangri-La as their corporate brand to promote Asian hospitality, which mainly targets leisure
and business travellers. Founded by the richest man from South East Asia, Mr Robert Kuok, it
opens its first award-winning hotel......

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Title: Shangri-La In China
Approximate Word Count: 2634
Approximate Pages: 11 (250 words per double-spaced page)

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