Shoes Industry – PEST Analysis
Political
• Recent merger between Adidas and Reebok
• Use of leather to make shoes by Bata, Red tape
• India is not a sporting Country and hence lesser demand for sports shoes.
• home market lobbying/pressure groups
• Very few sporting events apart from cricket fixtures to attract customers




Economic
• Marginal share of 2.44 percent in global trade worth US$ 97.606 billion
• Estimated target of 12 bn $ (7bn $ export + 5 bn $ domestic) trade by the year 2012overseas economies and trends
• The Indian footwear retail market is expected to grow at a CAGR of over 20% for the period spanning from 2008 to 2011. Footwear is expected to comprise about 60% of the total leather exports by 2011 from over 38% in 2006-07
• Growing middle class and growing buyer power leading customers to look for branded shoes.
• seasonality issues – sports is......

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Title: Shoe Industry
Approximate Word Count: 539
Approximate Pages: 3 (250 words per double-spaced page)

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