Summary
XM Satellite Radio (XM) is one of two satellite radio services in the United States and Canada. It provides pay-for-service radio, analogous to cable television. Its service included 73 different music channels, 39 news, sports, talk and entertainment channels, 21 regional traffic and weather channels and 23 play-by-play sports channels. XM's primary business is satellite radio entertainment. XM carries music, news (both simulcast and syndicated programming), sports, talk radio, comedy (both stand-up and radio shows), and even radio drama. In addition, XM broadcasts local weather and traffic conditions in its larger markets. The channel lineup is available on-line. To receive satellite radio programming, a customer is required to purchase a receiver. Prices range from less than $50 to over $200. With a service commitment, it's possible to get a simple receiver for free.
Key Marketing Issues
Specialty Products – Items with unique characteristics that buyers are willing......

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Title: Xm Satellite
Approximate Word Count: 1475
Approximate Pages: 6 (250 words per double-spaced page)

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