Sample: MARKETING PLAN WORKSHEETS
(Available to students from www.beckmanmarketing8e.nelson.com)



These worksheets are designed to assist you in writing a formal marketing plan. Worksheets are a useful tool because they help to ensure that important information is not omitted from the marketing plan. Answering the questions on these worksheets will enable you to:
1. organize and structure the data and information you collect during the situation analysis
2. use this information to better understand a firm’s strengths and weaknesses and to recognize the opportunities and threats that exist in the marketing environment
3. develop goals and objectives that capitalize on strengths
4. develop a marketing strategy that creates competitive advantages
5. outline a plan for implementing the marketing strategy

By downloading these worksheets in an electronic format, you will be able to change the outline or add information that is relevant to your situation. Remember that......

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Title: Marketing Plan Worksheets
Approximate Word Count: 1844
Approximate Pages: 8 (250 words per double-spaced page)

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