Introduction 2
Part A – Competitive Analysis 2
NAICS Coding System 2
Top Five Companies in Canada 3
Reitmans Canada Limited – Hoover’s Report 5
Products and Product Lines 5
Part B – Customer Segmentation 6
Segment #1 - Newly Entering Women in Business (NEWBS) 6
Demographic/Geographic: 6
Psychographic: 6
Behavioural: 6
Segment #2 - Empowered Former Fatties 7
Demographic/Geographic: 7
Psychographic: 7
Behavioural: 8
Segment #3 - Hopeless Husbands 8
Demographic/Geographic: 8
Psychographic: 9
Behavioural: 9
Appendices 10
Appendix A - Top Clothing Companies by the Financial Post 10
Appendix B - Hoover’s Report 11
Bibliography 17

Introduction

Essential to the survival of businesses in any industry is to satisfy the needs and wants of consumers, which can be difficult since these differ so greatly from person to person. Furthermore, with increasing competition, companies not only need to know their customers, but their competitors as well. Marketers......

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Title: Market Analysis- Competition And Consumer: Clothing Stores
Approximate Word Count: 3336
Approximate Pages: 14 (250 words per double-spaced page)

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