Executive Summary

This essay provides an analysis and evaluation of target markets, content and culture in two international televisions ads as well as two ads produced in the United States. The two product categories or issues being covered by these ads are vehicle safety and beer. The first set of analysis covers vehicle safety features an advertisement from France and one from the United Sates. The second set is about beer advertisements from Germany and United States. All of the advertisements are available for viewing on youtube.com.
The evaluation draws attention to the fact that similar products are advertised in vastly different ways depending on the country and the culture to which they are being shown to. When comparing the French and American car commercials, it is easy to see how differently each culture views the issue of safety. In the French ad, safety was to be seen as an abstract issue. On the other hand, in the United States it was clearly laid out.......

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Title: International Ads: A Look Into French And German Culture
Approximate Word Count: 3697
Approximate Pages: 15 (250 words per double-spaced page)

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