PRODUCT- Apparels
There lies a huge difference in terms of attitude towards apparels between us and our elders.
In terms of the three components of attitude we can see the difference as follows:
Present Generation
Cognitive attitude: Clothes describe what you are and your personality
Affective attitude: Feeling of relation and pride in what you wear
Conative attitude: Mostly impulse purchasing on what appeals at that moment

Elder Generation
Cognitive attitude: Clothes reflect your culture and family background
Affective attitude: Feeling of abiding by the law
Conative attitude: Mostly planned purchases with consideration about family and virtues.

‘Apparels’ has been one product category where there have been consistent rifes generations after generations with each age group feeling more independent than before. While the present generation is freer to express its opinions, exercise its choice and display its internal feelings, our elders thrive from an era of......

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Title: Consumer Behaviour Attitude Difference
Approximate Word Count: 2270
Approximate Pages: 10 (250 words per double-spaced page)

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