ABSTRACT


The emergence of business news channels has many effects on the availability of news and information. It expands the reach of news, information and discussion forums to the public and forces traditional news media to reorient themselves in competitive situations. The newspaper/print media companies have understood this trend and have come out with new plans. This research is being conducted with a view to capture impact of business news channels on changes in consumer behavior, with respect to the news paper reading habits. It includes a detailed questionnaire to conduct the descriptive study. Target population considered is one who has Cable Network access. It is divided in two segments namely working professionals and students.

















INTRODUCTION
The Indian Media and Entertainment sector is poised to enter a golden era. One of the largest markets in the world, the industry is seeing strong growth and has the potential to garner US$ 200......

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Title: 1. News Channels A Substitute/Compliment For Newspapers
Approximate Word Count: 3887
Approximate Pages: 16 (250 words per double-spaced page)

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