Adidas—Will Restructuring Its Business Lineup Allow It to
Catch Nike?
Overview
Adidas’ 1998 acquisition of diversified sporting goods producer Salomon was expected to allow the athletic footwear company to vault over Nike to become the leader of the global sporting goods industry. Salomon had several businesses that adidas management viewed as attractive—its Salomon ski division was the leading producer of ski equipment; TaylorMade Golf was the second largest seller of golf equipment; and Mavic was the leading producer of high-performance bicycle wheels and rims. Other Salomon businesses included Bonfire snowboard apparel and ClichE9 skateboard equipment. Adidas had been the best-selling brand of sporting goods throughout the 1960s and 1970s, but Nike had overtaken adidas as leader of the athletic footwear industry in the late-1980s and had grown to three times the size of adidas by 1997.
Almost as soon as the deal was consummated, it looked doubtful that the 801.5......

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Title: Adidas—will Restructuring Its Business Lineup Allow It To
Approximate Word Count: 508
Approximate Pages: 3 (250 words per double-spaced page)

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