Fitness4Life, Inc., Marketing Plan

I. EXECUTIVE SUMMARY
Fitness4Life, Inc., is a developing company that offers fitness facilities, trainers, and fitness wellness programs for corporations. It is in its second year of business and currently serving Houston-area businesses, helping them to become more productive, while lowering their overall costs with innovative wellness programs and strategies. Fitness4Life is providing their customers with a health care cost management program for employees that will increase employee productivity and decrease overall business costs. Preventable illness makes up approximately 80% of the burden of illnesses and 90% of all health care costs. (Wellness Proposals, 2006) Fitness4Life believes that healthy employees are more productive than chronically ill employees, and it cost less to prevent injuries or illnesses than to treat them after they occur. At Fitness4Life we tie worker productivity directly to the health care issue. We believe that......

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Title: Marketing Plan
Approximate Word Count: 5292
Approximate Pages: 22 (250 words per double-spaced page)

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