Market segmentation is a long-standing strategy used especially in consumer products. It is measurable, accessible, distinguishable, and actionable. Observing markets in the Philippines, can you identify market segments for fast food, garments, cigarettes, alcohol, computers, passenger cars, and beach resort? Please show the positioning of 2 consumer products and their competition in these segments.

For levels of Micromarketing

1. Segment Marketing – consists of a group of customers who share a similar set of needs wants. Rather than creating the segment, marketer’s task is to identify them and decide which one(s) to target.
2. Niche Marketing – is a more narrowly defined customer group seeking a distinctive mix of benefits. Marketers usually identify niche by dividing a segment into subsegments.
3. Local Marketing – is leading to marketing programs tailored to the needs and wants of local customer groups in trading areas, neighborhoods and even individual......

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Title: Philippines Market Segmentation
Approximate Word Count: 1367
Approximate Pages: 6 (250 words per double-spaced page)

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