Market segmentation occurs when the total market is subdivided into groups of people who share one or more common characteristics.

MARKET SEGMENTATION
Demographic –
1. Age
2. Gender
3. Occupation
Geographic –
1. Urban
2. Suburban
3. Rural
Behavioral –
1. Brand loyalty
2. Regular user
3. Price sensitivity
Psychographic –
1. Personality
2. Lifestyles
3. Motives

MARKETING STRATEGIES
Product –
1. Positioning
2. Branding
3. Packaging
Price –
1. Price skimming
2. Price penetration
3. Loss leader
Promotion –
1. Advertising
2. Personal selling
3. Below the line promotions
Place –
1. Transport
2. Warehousing
3. Inventory

Monitoring – checking and observing the actual progress of the marketing plan
Implementation – is where the marketing plans are put into operation
Controlling – involves the comparison of planned performance against actual performance.

SWOT analysis enables the business to determine the internal and......

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Title: General Business Notes
Approximate Word Count: 495
Approximate Pages: 2 (250 words per double-spaced page)

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