Retail multinational learning: a case study of Tesco
The Authors
Mark Palmer, Aston Business School, Aston University, Birmingham, UK
Acknowledgements

I would like to thank Dr Barry Quinn at the University of Ulster for his thorough critiques of my ideas on an early draft of this work. This paper has developed out of doctoral work supported by Sainsbury's. I am also grateful for the assistance of British Stores & Shops Association and, in particular, The George Spencer Trust under individual Research Awards.
Abstract

Purpose – This article examines the internationalisation of Tesco and extracts the salient lessons learned from this process.

Design/methodology/approach – This research draws on a dataset of 62 in-depth interviews with key executives, sell- and buy-side analysts and corporate advisers at the leading investment banks in the City of London to detail the experiences of Tesco's European expansion.

Findings – The case study of Tesco illuminates a......

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Title: Tesco Case Study
Approximate Word Count: 8172
Approximate Pages: 33 (250 words per double-spaced page)

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