CONSUMER DECISION PROCESS MODEL – BUYING A PAIR OF RUNNING SHOES


The process component of the consumer decision making process deals with how consumers make decisions. The product I have selected is choosing a pair of running shoes and in order to understand how a consumer makes these decisions in the process component we need to look at the psychological field of the process model which are the internal influences of motivation, perception, learning, personality & attitude and how these influences affect the decision making process. The act of making a consumer decision consists of three stages which are need recognition, prepurchase search & evaluation of alternatives.

1.) Need Recognition:
Need recognition occurs when a consumer is faced with a problem. There are many different reasons why someone would decide that they need to buy a pair of running shoes. It might be the start of a new year and a person has resolved to start afresh and try to be as healthy as......

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Title: Consumer Buyer Behaviour
Approximate Word Count: 3271
Approximate Pages: 14 (250 words per double-spaced page)

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