There was a huge market. Until that time, Social Networking Services (SNS) had largely been targeted and adopted by an older demographic. Friendster was largely popular with twenty somethings, not high school students. Whatsmore, in 2004, Friendster was on its downturn from the market, and Myspace was not the phenomenon it was today (in Summer 2005, a study I piloted found ~5% penetration from Myspace on campus),there was a whole enormous youth market segment that hadn't had that experience, and Facebook captured it.
The Experience was designed for college students, by college students. this site was designed by members of the demographic it served is huge. The youth perspective informs every facet of the site;
Privacy. Beyond the market segment and the experiential aspects of the site, the fact Facebook walled networks was its most critical component. That the students could create their profiles for their audience (other students on their campus), and for their audience only......

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Title: Facebook
Approximate Word Count: 885
Approximate Pages: 4 (250 words per double-spaced page)

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