The cultural heritage of Europe is "one of the oldest and most important generators of
tourism" (Thorburn, 1986), and it retains its central role in the European tourism industry to
this day. According to the European Union, "tourism, and especially cultural tourism in a
broader sense,..... deserve priority attention" as policy areas (Bernadini, 1992). Cultural
tourism has become recognized as an important agent of economic and social change in
Europe. Politicians now refer to cultural heritage as "Italy’s General Motors" (Fanelli, 1993)
or as "the oil industry of France" (Mosser, 1994).
The dramatic metaphors attached to the rapid growth of tourism and cultural consumption
are appropriate. The cultural and tourist industries appear to be advancing in all European
nations and regions, occupying the spaces vacated by manufacturing industry, and claiming
strategic city centre locations (Corijn and Mommaas, 1995). Cultural consumption has
grown, and tourism is an......

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Title: Cultural Tourism
Approximate Word Count: 381
Approximate Pages: 2 (250 words per double-spaced page)

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