5.0 SWOT Analysis
Strengths:
Topman already has more than 309 fashion stores nationwide with another 50 stores outside the United Kingdom division. Topman boasts the worlds largest fashion store in London with over 200,000 shoppers per week, Topman gets twice deliveries per day and 7,000 looks per season. In the year 2006, Topman’s operating profit hits 110 million with its annual sales of 600 million now. It brings a strong brand image of Topman based on the successful achievement to consumer’s mindset. Strong brand image builds confidence and reliability towards Topman’s product. In a nutshell, expending Topman’s market in Vietnam has a strong potential to gain sustainable profit.
Topman has their very own Internet website where customers are able to do online purchasing. This indicates that Topman products are not only sold in retail outlets but also through the internet. Products can be sold out quickly indicates that Topman has high sales and the profit made is also......

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Title: Swot For Topman
Approximate Word Count: 1283
Approximate Pages: 6 (250 words per double-spaced page)

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