Green products are typically durable, non toxic, made from recycled materials, or minimally packaged. An important rule in marketing green products is to minimize the sacrifices that consumers must make in order to buy and use 'green' products. Improvements must be substantive, and if possible backed by hard facts.
Different environmental attributes are important in different product categories. Nevertheless, consumers generally feel that the more attributes there are, the better. A good strategy is to offer environmental improvements in several categories at the same time, such as water pollution, solid waste, and manufacturing processes.
When consumers are faced with a trade-off between product attributes, the environment almost always loses. Many products that require consumers to make such trade-offs have failed to establish themselves in the marketplace.

The reason why environmental marketers fail to attract customers and consumers to switch to green products:

i. Not......

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Title: Green Marketing
Approximate Word Count: 674
Approximate Pages: 3 (250 words per double-spaced page)

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