Barnes & Noble Retail Audit
Javier Alvarado, Michelle Lee, Thomas Maxwell, Marc Stone
University of West Florida
MAR 3503
Dr. Felicia Morgan





Barnes & Noble Retail Audit

Barnes & Noble (B & N) is the nation's top bookseller brand and the second-largest coffeehouse in the United States. It takes more than 8 million customer orders a year and fulfills more than 100,000 customer service requests every day. The B & N brand can be found on almost 800 stores across the United States. These stores average 25,000 square feet and carry up to 200,000 titles. B & N stores feature the best service, depth of selection and comfortable settings, including lounge chairs and reading tables. Open seven days a week, the stores also carry wide selections of music, DVD/video titles and magazines.
B & N also operates a very successful website that offers more than 1 million titles. They are able to offer such large selection due to their vast network of warehouses and distribution......

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Title: Marketing
Approximate Word Count: 4148
Approximate Pages: 17 (250 words per double-spaced page)

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