Economic Sustainability
The business of staying in business


Deborah Doane & Alex MacGillivray
New Economics Foundation



March 2001


Executive Summary

Although sustainability is now generally understood to be a combination of environmental, social and economic performance, this report finds that economic sustainability is the most elusive component of the “triple bottom line” approach. There is not even universal consensus that businesses should be economically sustainable, though most concur that sustainability is desirable to prevent the devastating and inefficient impacts of corporate premature death.

Finding out how businesses actually stay in business is a different and altogether more difficult matter. It is the obvious case that most businesses most of the time manage their economic performance pretty effectively – so why ask how they do it. Despite the excrescence of management handbooks purporting to share the secrets of highly effective......

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Title: Economic Sustainability
Approximate Word Count: 13988
Approximate Pages: 56 (250 words per double-spaced page)

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